How To Write A Mind Blowing Headline For Twitter

Jeff Bullas - July 16, 2010

The latest Twitter statistics show that Twitters growth last year was over 1,300% with the latest numbers  revealed by Twitter at their Chirp conference for developers in April  showingHow To Write A Mind Blowing Headline For Twitter

    * Total number of users at 105 million (12 months ago that number was 8 million)
    * Twitter received 180 million unique visitors a month to its website.

Twitter is a great way to promote and market your content and the challenge with Twitter for business marketers is that you only have 140 characters to get your message across and your link clicked on. The most important element to make that happen is a great headline to make people click on that link. So in essence Twitter has brought back the art of the headline which has never gone away but Twitter has highlighted its importance.

So what are the important elements in creating and writing a "great headline" and why is it so important?

Why is a headline important?

    * Tests have shown that you can increase your conversion rate on a website or a link by 73% by the use of a compelling headline.
    * Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece
    * Another test revealed that a good headline performed 259% better than the worst headline.

This means that up to nearly 3 times as many people would read your web page or view your video just through having spent some time ensuring that the headline is optimized.

So what are the basic requirements for writing that headline that will get people clicking and reading, viewing your content and copy whether that be video, presentation or text.

One way to start is to use a formula so here are 6 headline types and examples  from Authority Blogger to get you started:

1. Get What You Want (In Health, Wealth, Relationships, Time and Lifestyle)

Example: "The Secret To Getting More Money For Your Property!"

2. Crystal Ball and History

Example: "10 Predictions on the Future of Social Media"

3. Problems and Fears

Example "Get Rid of Your Debt Once and For All"

4. Fact, Fiction, Truth and Lies

Example: "Little Known Ways To Make Money On The Stock Exchange"

5. How To, Tricks Of The Trade

Example: "How To Plan The Ultimate Holiday"

6. Best and Worst

Example: "The 10 Worst Mistakes Made by Bloggers"

Más informacion en:

http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/

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