New data from The Nielsen Company lends more credence to the idea that watching television while surfing the web is becoming more common in U.S. households.
In fact, nearly 60% — or 134 million people — do it at least once a month, with the average time spent consuming media on both platforms now three and half hours per month. That's almost 35% more time spent doing both than last year at the same time.
These numbers should come as no surprise given the upward trend in simultaneous media consumption. Still it's important to recognize just how prevalent computers in the living room have become. In fact, panelists reported using the Internet 34% of the time they were also watching television — 14% more frequently than a year ago.
Nielsen points to increased DVR usage as a factor influencing simultaneous usage rates. We also know that television viewers are using sites like Twitter (Twitter) and Facebook (Facebook) to share the experience with their friends and followers during live events like the Super Bowl, Grammys and Oscars.
http://mashable.com/2010/03/22/tv-web-simulatneous/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29
Las direcciones de email de tus contactos de Messenger las tenés automáticamente en tu agenda de Hotmail. Conocé cómo
No hay comentarios:
Publicar un comentario