Posted: 23 Feb 2010
It seems as though Twitter is finally ready to get down to business. Following search deals with Microsoft and Google that put the company at break even for 2009 and the recent hiring of a CFO, Twitter is now said to be readying the launch of its long-rumored ad platform.
An announcement could come as soon as next month's South by Southwest conference, where CEO Evan Williams is scheduled to keynote. A source tells GigaOm that Twitter is "working with several major partners for the launch."
Staying the course with what Twitter has traditionally said about the role that advertising will play on the site, Head of Product Management Anamitra Banerji told MediaPost that the company will make ads "relevant and useful, so the user doesn't think of it as an ad."
We have to think then that the platform won't simply mimic that of several third-parties like Ad.ly and Izea, who have developed pay-per-tweet models that insert ads in the stream (we elaborated on why that model is kind of lame here).
That said, any Twitter ad platform still needs a way to reach the many users who access the site in ways other than its website, so something involving some form of sponsored tweets could still be in play. We'll hopefully learn more details in short order.
http://mashable.com/2010/02/23/twitter-ad-platfor/&service=bit.ly
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