To say that Google whipped out their credit card this year is quite the understatement. The search giant focused on acquisitions and investments to not only enhance their bread-and-butter search offering but to also solidify themselves as leaders in other territories.
The spending spree didn't start until August of 2009, but once Google purchased On2 Technologies, a video compression company, for $106.5 million, they just kept on spending. The following month they acquired reCAPTCHA to apply the technology to improve Google Books. That purchase was followed by the yet-to-be-finalized AdMob acquisition for $750 million. The mobile ad network represents a huge opportunity for Google in the mobile advertising arena, but the deal is facing scrutiny from the FTC and consumer advocate groups who see the deal as anti-competitive in nature.
Most recently we've seen Google snatch up Teracent and AppJet. The later was primarily a talent acquisition, with plans to transition the engineers of EtherPad, a collaborative word processor, to Google's Wave product development team. The former was motivated by Teracent's impressive technology around targeted display advertising. Teracent can optimize ads in real-time to match a visitor's location, language, and even adapt to the content on a website.
Despite rumors to the contrary, Google did not acquire Twitter this year. The two companies have developed a synergy around real-time search, with Bloomberg speculating that that the Twitter deal cost Google $15 million.
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