Cablevision lets customers manage and program their DVRs from any mobile device.

November 9, 2009
Cablevision is letting its Optimum Online and iO TV customers manage and program their DVRs from any mobile device.

Nearly 94 percent of all Cablevision cable customers use iO TV digital cable and with this new upgrade to the Optimum.net mobile site, customers can now set their DVRs to record shows on over 400 channels right from their phones.

"The advantage of having a robust and easy-to-use mobile platform for our consumer Web portal, Optimum.net, is that it enables our customers to stay connected and engaged with Optimum products and services from anywhere, on any web-enabled device," said Amalia O'Sullivan, vice president of consumer product management at Cablevision, New York.

"Many of the features and content available on optimum.net, such as Optimum WiFi, and News 12, and now remote DVR access, are exclusively for our customers, and are accessible via a clean and functional user interface designed specifically for handheld devices," she said. "Usablenet helped us take our valuable Web site content and functionality and make it mobile, seamlessly and quickly."

In addition to remote DVR access, Optimum.net for mobile offers Cablevision's 2.5 million Optimum Online customers access to their Optimum email, continually updated and highly personalized local news, weather and traffic information.

Usablenet first created the mobile site in April.

Optimum.net for mobile is available on all mobile devices with browsing capabilities over all networks, including the iPhone, for which the site leverages the device's unique capabilities to enhance the user experience.

Visitors are automatically redirected after pointing their mobile browser to http://www.optimum.net, otherwise the site can be accessed directly at http://m.optimum.net.

Personalized information is activated after signing in using an Optimum ID and password.

Optimum.net for Mobile features include:

    *      Access to Optimum Online email anywhere on any Web-enabled device, including the ability to read, reply, forward, and compose emails, as well as read attached files
    *      Traffic incidents in real time for the New York metropolitan area, searchable by location, plus mass transit information including the LIRR, NJ Transit, and Metro North
    *      iO TV listings
    *      Business and services by location (e.g. Gas Stations, Banks, ATM's, Pizza)
    *      Movies listings and theaters by location
    *      Weather information

Cablevision customers are increasingly relying on their mobile devices to stay connected while away from home or office and with the huge increase in the proliferation of wireless devices catering to customers on mobile was a natural fit.

In order to cater to customers, Cablevision took its consumer Web portal and presented it in a way that maximizes its value and usability on small screens, including access to email and the kind of personalized information that makes the desktop version of Optimum.net such an important and popular resource for customers.

"Cablevision recognized that customers wanted access to Optimum Online content and their DVRs on the mobile device," said Jason Taylor, vice president of mobile products at Usablenet, New York. "Accessing and programming DVR recordings from anywhere on-the-go through the mobile site is a huge value for customers because it allows greater flexibility and control."

http://www.mobilemarketer.com/cms/news/database-crm/4594.html

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